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BL Trading and Showroom Technology Announce Partnership
Partnership leverages BL Trading's big-ticket retail market position and Showroom Technology's innovative kiosk platform for increasing sales performance.
Reston, Virginia – February 24, 2005 – Showroom Technology, Inc. and BL Trading, Inc. today announced a partnership to accelerate the deployment of Showroom Technology's Showroom Promotional Kiosk™ in the big ticket retail marketplace. BL Trading will leverage its recognized market leadership in the deployment of technology solutions in furniture and other big-ticket retail to further promote and deploy Showroom Technology's innovative promotional kiosk platform.
BL Trading has established relationships with approximately 300 furniture retailers by successfully selling and deploying IT infrastructure and application platform technology from market leaders such as Sun, EMC, Cisco, and Microsoft. BL Trading sees Showroom Technology's Showroom Promotional Kiosk as yet another leading platform to help big ticket retailers drive positive business performance. "Our mission is to help our customers continually improve their performance by leveraging innovative technology solutions that make sense for their business needs";, said Rob Littlefield, BL Trading Vice President. "We believe Showroom Technology's promotional kiosk is exactly this type of solution.";
The companies are planning a coordinated and complementary strategy to offer the Showroom Promotional Kiosk to the marketplace. The plan calls for leveraging BL Trading's large customer base and industry-leading technology integration and support services with Showroom Technology's innovative software and promotional kiosk platform. Now, big-ticket retailers will have the benefit of a proven sales performance improvement platform with the reliability of an established industry leading services and support team.
"I am both impressed with and excited about BL Trading's outstanding reputation in the big ticket retail marketplace", noted David Weyher, chief executive of Showroom Technology, Inc. "We will now have a great partnership to champion the compelling value of our Showroom Promotional Kiosk further into big ticket retail."
About Showroom Technology, Inc.
Showroom Technology, Inc. is first-to-market with innovative kiosk technology for big-ticket retail to improve sales performance in the showroom. Its Showroom Promotional Kiosk™ allows consumers to quickly and privately apply for promotional financing, register for coupons, or browse a virtual showroom while enabling the retailer and its product vendors to offer targeted advertising and promotions to these qualified shoppers. The results are immediate and measurable, increasing average ticket, converting more shoppers into buyers, and capturing key consumer information for marketing purposes.
About BL Trading, Inc.
Since 1988, BL Trading has provided its customers with industry-leading technology solutions backed by unparalleled support services. BL Trading is the largest stocking reseller of pre-owned CLARiiON products in the country, and also offers a host of storage subsystems, SAN components, tape libraries, and backup software products. In addition to its enterprise storage capabilities, BL Trading's Professional Services division is an industry leader in systems integration and support. Through strategic partnerships with leading technology manufacturers like EMC, HDS, QLogic, Cisco, Sun, and Microsoft, BL Trading is able to provide cost-effective, end-to-end solutions to meet any IT budget.
For more information, visit www.bltrading.com.
145 Webster St. Hanover, Massachusetts 02339
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